Search Has Become an 'Answer'
2025 was the year Google shed its traditional 'search engine' identity and fully transformed into an 'Answer Engine'. 65% of users now settle for AI overviews in position zero.
November 2025 'Neural' Update
The update in the last quarter of the year activated neural networks that analyze the 'emotion' and 'experience' factor in content. While purely informational encyclopedic content lost rankings, Human-First content containing personal experience and commentary rose.
Video and Voice Audio Search
With the rise of multimodal searches, the visibility of TikTok and YouTube videos in search results increased by 30%. Video SEO is no longer optional, but mandatory.
2026 Strategy: Protecting Authority
In the new era, brands producing uncopyable reports and analyses based on their own data (First-Party Data) will be the biggest defense mechanism against AI bots.
Statistical Data
2025 Search Behavior Change
Radical change in user search engine interactions.