ComputationalDesign Audit
The world's first AI-powered design lab that analyzes your website with academic metrics such as Hasler-Süsstrunk color theory, Gestalt principles, and Fitts's Law.
R&D and Scientific Foundations
The analysis algorithms of our system are built on the following academic literature.
Fuzzy User-driven Color Harmony
Lai et al. (2023) • arXiv
Objective Design Factors & Aesthetics
Seckler et al. (2015) • ScienceDirect
Visual Complexity & Perception
Michailidou et al. (SIGDOC)
Self-Developed Aesthetics Measure
Zheng et al. (2011) • arXiv
Digital Video Colourmaps for Dichromats
Viénot, Brettel & Mollon (1999) • Color Research
Web Content Accessibility Guidelines 2.1
W3C (2018) • W3C Recommendation
What is Computational Design Audit?
Hitit Medya Aesthetic Intelligence Engine is a next-generation auditing tool that analyzes websites not just as "code", but as "visual experiences". Unlike traditional SEO tools, this system draws from academic literature (Hasler-Süsstrunk, Gestalt, Fitts) to measure the impact of your site on human psychology.
Our AI-powered algorithms scan hundreds of different visual data points, from the emotional impact of colors to the readability of typographic hierarchy, from the clickable physical area of buttons (Fitts's Law) to the fluidity of moving elements (Motion Physics).
Chromatic Science
Colors shouldn't just be "beautiful". The Colorfulness Metric used by the system measures the level of arousal (arousal) created by your site on the user. Low score is evaluated as "boring", extremely high score as "chaotic".
Fitts's Law & UX
Developed by Paul Fitts in 1954, this law models the time it takes for a user to reach a target (button, link). Our tool scans all your interaction elements according to this law and gives a "physical ease of use" score.
Visual Balance
The "Visual Center of Mass" of your page is calculated. By analyzing the visual intensity difference (Balance Ratio) between the left and right hemispheres, it is reported how "balanced" or "asymmetric" the design appears to the human eye.